Gulf Oil customers now have a faster, more convenient way to pay for gas and other products with the introduction of Gulf Pay, a new mobile payment application.
According to a release, the new app, powered by P97's PetroZone® mobile commerce platform, will enable customers to find the nearest Gulf gas station, get directions, access fuel prices, pay for gas at the pump and purchase products inside the store. Customers will also be able to tailor in-app preferences to fit their specific needs.
"Customer experience is a priority at Gulf as we aim to constantly evolve with our customers' needs," said Todd O'Malley, chief commercial officer at Gulf Oil. "Mobile payment technology is changing the retail experience, and the Gulf Pay app enhances transaction security and further delivers on our commitment to provide high-quality products and services in a fast and convenient environment."
The company noted that each transaction through the app is authorized safely, understanding that this type of security is a top concern for consumers using mobile payment apps.
"Gulf has always aimed to remain vigilant in our efforts to prevent fraud at the pumps and in stores, while providing our customers with an exceptional experience," said Margaret McDonnell, senior director of credit card operations at Gulf Oil. "Mobile payment is a contactless transaction, meaning that it is extremely effective against today's most commonly used fraud techniques."
The app will launch at Gulf locations throughout select New England and New York markets in the first half of 2017, and there are plans to extend it into additional markets in 2018. And Gulf plans to expand the app’s reach by teaming up with leading mobile wallets and technologies and has signed an agreement to partner with Mastercard and will accept Masterpass through the app.