Mobile Applications

Sotheby’s Launches First Real Estate AR App

Sotheby’s International Realty Affiliates LLC has announced the launch of Curate by Sotheby’s International Realty, the first real estate-branded augmented reality (AR) app.

Potential buyers can visualize a home as their own by taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR.

“The launch of Curate by Sotheby’s International Realty has generated excitement throughout our global network, and we are proud to see our sales associates adopting this technology and using it as we intended,” John Passerini, global vice president of interactive marketing, Sotheby’s International Realty Affiliates LLC said in a press release. “There are nearly 1 billion active iOS devices worldwide. Making the app available on this platform was a high priority for us, increasing the reach we have to our core audience. We look forward to continuing enhancements on Curate by Sotheby’s International Realty to better empower our sales associates and potential homebuyers.”

The app, originally built with Google’s AR Software platform ARCore, was launched in the Google Play Store earlier this year. It is now available for Apple iOS-enabled devices, iPhone and iPad.

In addition to expanding to iOS, Sotheby’s has partnered with luxury furniture and accessories marketplace Viyet to launch shoppable AR scenes within the app. New, custom-created scenes will be added to the app regularly to reflect the marketplace’s current inventory.

The Curate by Sotheby’s International Realty app is powered by roOomy, the leading virtual staging technology platform specializing in 3-D modeling and rendering, AR and virtual reality (VR) content creation and application development.

Sotheby’s International Realty Affiliates is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. The Sotheby’s International Realty network currently has nearly 22,000 affiliated independent sales associates located in 950 offices in 70 countries and territories worldwide.

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