5 Questions on Holiday Spending: CashStar’s David Stone

For this year’s Briefing Room on Holiday Shopping, PYMNTS.com asked CashStar’s Founder and CEO, David Stone, to offer his holiday shopping predections and to share what’s next for CashStar. The audio interview is below.


David Douglas Stone has more than 20 years of executive management experience in Fortune 500 and emerging growth technology companies with a strong emphasis on innovative payment systems and loyalty solutions. He has served as a senior executive in several financial services firms, including American Express, where he pioneered the first universal prepaid product, the American Express Gift Cheque, which quickly grew to sales in excess of $300M. Just prior to CashStar, he worked with Intel Capital’s Mobile Commerce team in identifying new applications for mobile and digital couponing. He also assisted Waste Management with the development of the company’s new Web 2.0 venture, Greenopolis, which focuses on incenting and rewarding consumer green behaviors. While at ERG Group, a leading global smart card technology company, David added $150M in new revenue and played a critical role in ERG’s successful turnaround. He co-founded an innovative sports loyalty company, Sports Loyalty Systems, whose clients included Major League Baseball teams. David also led the creation of Affinnova, a multimillion dollar innovative product development company. David holds a Masters Degree from the Fletcher School of Law and Diplomacy including graduate studies at MIT and Harvard Business School.

About CashStar, Inc.

CashStar is the interactive gift card and incentives company. Its powerful e-gifting, marketing and promotions platform helps leading brands increase online and in-store traffic and improve lift. CashStar makes it possible for businesses and consumers to securely e-mail monetary value such as Interactive Gift Cards, rewards, incentives and rebates. The Company offers the market’s strongest dynamic, customizable messaging system, enabling consumers and marketers to give gift cards with a very personal touch. Leveraging its exclusive affiliation with Coupons, Inc., the leading global solutions provider of consumer print-at-home coupons, CashStar offers its partner brands unparalleled online reach for promoting their unique Interactive Gift Card offerings. For more information about CashStar please visit www.cashstar.com.