Karen Webster of Market Platform Dynamics joined Jeff Hayes and Rick St John of InfoTrends and TSYS, respectively, to discuss the emerging concept of TransPromo. TransPromo is the solution that places promotional content such as ads on transactional documents like bills and statements. For FIs, selling white space on their documents is an increasingly attractive proposition of late as issuers seek to contain expenses and pursue new revenue streams.
In this exclusive interview, Jeff and Rick touch on contributing factors for global expansion of TransPromo and discuss the future of this expanding advertising opportunity.
Webinar: TSYS Whitespace Manager on March 22 or March 24
Partner-Managed Transpromo white paper
Rick St John, TSYS: Rick St. John is a Group Executive with TSYS, a global financial services company based in Columbus, Georgia. He has responsibility for the Output Services Division which provides print and statement services, a card personalization bureau and correspondence / specialty services to TSYS’ global client base. Mr. St. John has twenty years of senior / executive level experience in directing multi-functional organizations, both domestic and internationally.
Mr. St. John earned a Bachelor’s Degree in Mathematics and Engineering from the United States Military Academy and a Master’s Degree in Industrial Engineering from the University of Arizona.
Jeff Hayes, InfoTrends: Jeff Hayes is the President of InfoTrends, a worldwide market research and consulting firm based outside of Boston, Massachusetts. With his nearly twenty years at InfoTrends, Hayes has extensive experience conducting primary research on customer requirements, determining the market potential for new printing and imaging products, and managing large, research-intensive projects.
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