What do Europeans consumers want from a mobilized retail experience? How does the mobile payment landscape differ from country to country?
For these answers and more, PYMNTS.com turned to CellPoint Mobile CEO Kristian Gjerding. CellPoint Mobile is one of Europe’s fastest growing providers of mobile infrastructure solution and services.
In this exclusive NEXTcast interview, recorded at the National Retail Federation’s 100th Annual Convention and Expo, Kristian discusses why mobile ticketing has ignited in Europe and compares the continent’s NFC landscape to the one in the United States.
Interview with Kristian Gjerding, CEO of CellPoint Mobile
Kristian Demonstrates CellPoint Mobile’s Next-Generation Mobile Shopping Platform
Bio
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Kristian Gjerding, CEO: As CEO of CellPoint Mobile, Mr. Gjerding has been responsible for heading up the companyʼs groundbreaking Mobile Enterprise Framework (MEF) which allows businesses to quickly and efficiently mobilize business processes and services. One of two founders of CellPoint Mobile, Mr. Gjerdingʼs leadership is a direct result of his depth of experience in the mainframe and mobile industries. Under Mr. Gjerdingʼs guidance, CellPoint Mobile has also developed a suite of turnkey products enabling brands to engage in customer interaction, acquisition, and retention programs and to utilize mobile phones for conducting payment transactions. Mr. Gjerding has been instrumental in CellPointʼs ability to offer new and emerging brands the opportunity to create a focused mobile-based dialogue with their consumers. CellPoint Mobile has helped numerous blue-chip brands interact and grow their customer base without having to invest significant costs in their own back-end infrastructure.
Prior to his current position, Mr. Gjerding was working in the worldʼs largest mobile markets as a senior executive at CellPoint Connect. He was instrumental in growing the companyʼs mobile unit, CellPoint Mobile, which became an independent entity in 2006. Mr. Gjerding was also the visionary behind Orion Information Services, and as co-founder, he raised the startupʼs four million (USD) in seed funding in 2002. During his tenure with Orion, he was responsible for managing the company and establishing Orionʼs US operations. Mr. Gjerding sold Orion in 2005.
Mr. Gjerding spent over twenty years in the mainframe business. His vast experience building divisions and companies in the technology and wireless industries includes several years on assignments in Hong Kong, the US, and the UK, with companies that include StorageTek, Sun Microsystems, Amdahl and Network Appliance. His international experience includes leading sales and business development efforts and cultivating senior relationships.
