Gap’s Strategy to Make its Mobile Sales Soar

By  |  May 11, 2011
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The New York Times reports retailers are seeing only 2-percent of sales coming from mobile devices, wrote Gap Inc. Direct Sr. Marketing Director Nick Sheth in a recent blog post on the company’s site.

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    And this is in spite of the fact that shopping on one’s phone has been made “about as easy as squeezing into skinny jeans after a weekend food fest,” jokes Sheth.

    Yet Sheth and Gap feel they’ve come up with a mobile shopping experience that will send their mCommerce sales skyrocketing. Sheth outlines the company’s mCommerce solutions and strategy in this video below:


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