MasterCard Vice President Unveils New Research on Consumer Behavior
Did you know that 21 percent of 18- to 24-year-olds and 40 percent of 25- to 34-year-olds once owned a checking account – but no longer do? As we head into 2012, knowledge of current and emerging consumer trends is essential to growing your financial institution’s customer base – and to keeping the competition at bay. In this exclusive NEXTcast interview, Christina Sommer, Vice President within MasterCard’s Global Insights Group, discusses a new whitepaper that, in collaboration with GfK Roper Consulting, identifies seven consumer trends that will have the greatest impact on the financial services industry in year ahead.
Bio:Christina Sommer is a Vice President in the Global Insights group of MasterCard Worldwide. She has 14 years of experience in the financial services industry, specializing in retail banking and payments strategy.