Did you know that 21 percent of 18- to 24-year-olds and 40 percent of 25- to 34-year-olds once owned a checking account – but no longer do? As we head into 2012, knowledge of current and emerging consumer trends is essential to growing your financial institution’s customer base – and to keeping the competition at bay. In this exclusive NEXTcast interview, Christina Sommer, Vice President within MasterCard’s Global Insights Group, discusses a new whitepaper that, in collaboration with GfK Roper Consulting, identifies seven consumer trends that will have the greatest impact on the financial services industry in year ahead.
Bio:Christina Sommer is a Vice President in the Global Insights group of MasterCard Worldwide. She has 14 years of experience in the financial services industry, specializing in retail banking and payments strategy. (View full profile)