PayPal’s New Facebook App Turns “Wall Posts into Actual Gifts”

That’s the line from JB Coutinho, Senior Product Marketing Manager at PayPal, in a blog post on the company’s site that announced the launch of their Facebook feature.

“We’re bringing the largest online payments company to the world’s largest social network to make it even easier to send money to your friends and family directly from Facebook,” wrote Coutinho. “Our new Send Money application on Facebook allows users to turn those wall posts into actual gifts.”

PayPal’s new Facebook app aims to streamline the process through which users can send money to family and friends. Transfers within the United States are free as long as the user pays with a PayPal or bank account. The service allows for users to send each other e-cards.    

“Go visit PayPal’s send money app page on Facebook,” explained Coutinho. “You select a card for your occasion and choose a recipient. Simply log-in to your PayPal account within the app, choose the dollar amount and click send. The card is immediately posted to the recipient’s wall though the message of the card is kept private.”

To transfer money, users enter the dollar amount and then login into PayPal to finish the transaction.

“Go ahead and try out the send money app on Facebook!” encouraged Coutinho. “Imagine the smile when someone gets money for a cold beer and a message of ‘This one is on me! A frosty reception I know you’ll like’ or money for your BFF’s birthday with ‘You deserve a slice of cake! Birthdays are nature’s way of telling us to eat more of it!’”

Close to 80% of active PayPal account holders are also frequently on Facebook, according to Coutinho, who adds that 50% of Facebook’s 800 million users check out the social media network daily and average about 130 friends.  

Click here to read Coutinho’s full blog entry on PayPal’s site.


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