Sandwiched Together, Groupon and Quiznos Test New Loyalty Strategy

By  |  May 30, 2011
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Groupon, the godfather of daily deals sites, wants to show its business model can also be used to increase repeat customers. For its first test, Groupon teamed up with Quiznos to offer a voucher for eight orders at half off. Quiznos’ executive vice president of communications, Ellen Kramer, spoke with Karen Webster about why they chose to work with Groupon on this pilot and if they feel the partnership served up success. 

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