Mountain View, Calif.-based FiveStars has raised $13.9 million to support its development of a low-tech loyalty platform targeting small and medium-sized businesses, All Things D reports.
Rather than force merchants to incorporate iPads or new mobile applications at the point of sale, FiveStars says it will provide merchants with a software product that can be integrated directly into an existing POS system. Roughly 400,000 consumers are collecting rewards using FiveStar products, the report says.