There’s a fine line to toe when it comes to using a consumer’s social data to spur commerce, even if that data is publicly available. But LocalResponse seems to think it has the answer for combining social, local, and mobile elements (“SoLoMo”) into an effective commerce platform.
LocalResponse generates its revenues on the merchant side of commerce, helping retailers find consumers already headed to their stores by scouring that previously mentioned social data. Most recently, the company partnered with ShopLocal, which digitizes those paper circulars you’re used to getting in your USA Today, to combine its social crawling with an up-to-date resource for product information.
Now, explains president and co-founder Kathy Leake, the goal is to close the loop. Leake says her company, which is already seeing click-through rates of more than 50 percent with offers powered by its platform, wants to add on a mobile payment system, so that it can better track the conversions it drives through its mobile offers. (Any point-of-sale terminal specialists out there looking for an innovative social commerce partner?)
There’s a fine line to toe when it comes to using a consumer’s social data to spur commerce, even if that data is publicly available. But LocalResponse seems to think it has the answer for combining social, local, and mobile elements (“SoLoMo”) into an effective commerce platform.
LocalResponse generates its revenues on the merchant side of commerce, helping retailers find consumers already headed to their stores by scouring that previously mentioned social data. Most recently, the company partnered with ShopLocal, which digitizes those paper circulars you’re used to getting in your USA Today, to combine its social crawling with an up-to-date resource for product information.
Now, explains president and co-founder Kathy Leake, the goal is to close the loop. Leake says her company, which is already seeing click-through rates of more than 50 percent with offers powered by its platform, wants to add on a mobile payment system, so that it can better track the conversions it drives through its mobile offers. (Any point-of-sale terminal specialists out there looking for an innovative social commerce partner?)
Listen to the full interview with Kathy Leake, president and co-founder of LocalResponse, below.
Kathy is currently the President and Founding Partner of Local Response, a company that provides marketers the ability to reach consumers across multiple location based services in real time, via mobile devices. At Local Response she is responsible for positioning, go-to-market, revenue generation and general operations.
Prior to joining Local Response, Kathy was a Founder and Chief Revenue Officer at Media6Degrees, a Social Targeting company. At Media6, Kathy developed the positioning, strategy and go-to-market blueprint for the company. She successfully took Media6 to market and drove the company from pre-revenue to $20 million in revenue and $100 million valuation in 2 years.
Kathy came to Media6 with 20 years of advertising experience having worked at multiple Omnicom and WPP agencies such as DDB Needham, Ogilvy & Mather, TBWA/Chiat Day, Agency.com and Red Sky Interactive. At these agencies Kathy held executive, business development and media positions.
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