Peter Vogel, the CEO of a company that rewards loyalty using Facebook Credits, argued that the use of Facebook Credits is set to grow rapidly in the near future.
The CEO of Plink points to Credits’ contributions to Facebook’s 2011 revenues as an indicator of future potential. “Less than two percent of Facebook users bought virtual goods with Facebook Credits in 2011,” he points out, “yet it still represented 15 percent of Facebook’s revenue, primarily from just one vertical – social gaming.”
MPD founder David Evans has written extensively about Facebook’s business model, and the role of payments in the company’s overall strategy.
Read Vogel’s full commentary here.
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