You Are What You Buy (Or Don’t Buy)

Did you know that eBay purchasers are 61 percent more likely to be early adopters of technology? Or that non-eBay users are 90 percent more likely to buy music in the form of a CD vs. other music formats? Hunch, a research and data subsidiary of the social commerce giant, surveyed nearly 70,000 consumers to determine the differences in tastes and interests of people who have shopped on eBay and those who have yet to make their first eBay sale or purchase.