20130107-Classic Design, Modern Approach: Burberry’s Take On eCommerce

By  |  January 7, 2013
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Burberry may be one of the most instantly recognizable labels in high-end fashion, but without a modern eCommerce strategy, they could quickly fall behind the times. In an interview with Associated Press, Burberry CEO Angela Ahrendts details how she’s seeking to merge the offline and online shopping experience, and why she views her iPhone as “the biggest flagship store in the world.”
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