Big news! #TWTR filed its S-1 yesterday and the details about the business make for very interesting reading.
We’re sure you’ll want to settle in and read all 256 pages at some point, but until you have three hours to pour through it, here the five key things that every payments player needs to know about what is expected to be the biggest IPO since Facebook.
In short, its mainly about mobile, and provides further proof if anyone needed any on just how engaged people are with their mobile devices. This is the first major IPO for what is mainly a mobile app and a massive mobile success story.
1. “Mobile has become the primary driver of our business”
2. 75% of monthly average users from mobile during 2013Q2 up from 66% in 2012Q2
3. 65% of ad revenue from mobile and that proportion expected to increase
4. “User engagement … significantly higher on mobile applications than on desktop…”
5. 218 million monthly average users and 151 billion timeline views in 2013Q2.
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