7-Eleven, YooLotto Partner To Target Lottery Players

By  |  April 3, 2013
 | 

Convenience store chain 7-Eleven and lottery app YooLotto are partnering to target lottery players through mobile, reports Mobile Commerce Daily.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    7-Eleven is the largest lottery retailer in Texas, where the app is being piloted. YooLotto manages user lottery ticket info and send push notifications after drawings are completed. Mobile Commerce Daily notes that 57 percent of Americans play the lottery at least once a year, and that 70 million of those lottery players own smartphones.

    Read the full story here.


    Recommended

    PicPay

    Brazil FinTech PicPay Files for US IPO as Profits Surge

    Mastercard QNB Group

    Mastercard and QNB Group to Expand Digital Payments in Syria

    Department of Transportation, US DOT

    DOT Looks to Loosen Airline Consumer Protection Rules

    phishing, cybersecurity

    What the Year’s Biggest Phishing Scams Reveal About Enterprise Blind Spots

    See More In: