Apple May Alter App Store Rankings To Favor Engagement

Apple is reportedly testing changes to its iTunes App Store algorithm that would alter how its App Store Top Chart rankings are formulated, TechCrunch reported on August 23.

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    The media outlet noted that certain changes have already caused several apps to lose their top positions. TechCrunch said the update may increase the importance of user ratings.

    For more on the potential changes and how they could shape App Store buying, read the full report here.