Google is stealthily preparing to launch an Amazon Prime competitor called “Google Shopping Express,” TechCrunch reported. According to one source the service will be $10 or $15 cheaper than Amazon Prime, so $69 or $64 a year and offer same-day delivery from brick-and-mortar stores like Target, Walmart, Walgreens and Safeway.
TechCrunch said they heard the project is being run by Tom Fallows, an eCommerce product manager at Google, and is an effort to focus Google’s eCommerce initiatives.
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