Gucci Quadruples Mobile Revenue With Optimized Site
Luxury brand Gucci has recently launched a beta version of its optimized mobile website. Since the beta launch, the brand has seen its mobile revenue quadruple and experienced a 70% increase in mobile conversion. The brand’s digital director commented that the luxury sector is a perfect match for mCommerce as its consumers are all very mobile-oriented. Gucci will be launching its fully-optimized mobile site soon.
