LevelUp is frequently cited as one of payments’ most innovative companies, but according to “Chief Ninja” Seth Priebatsch, they’re not really a payments company at their core. Why does Priebatsch say LevelUp is a business truly based in advertising, and how does he look to tackle scalable innovation? Market Platform Dynamics CEO Karen Webster spoke with Priebatsch to find out.

LevelUp is frequently cited as one of payments’ most innovative companies, but according to “Chief Ninja” Seth Priebatsch, they’re not really a payments company at their core. Why does Priebatsch say LevelUp is a business truly based in advertising, and how does he look to tackle scalable innovation? Market Platform Dynamics CEO Karen Webster spoke with Priebatsch to find out.
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