Apptive, the maker of custom mobile commerce apps for businesses, has announced $1 million in new funding, Mobile Commerce Press reported on December 16.
The company, founded in 2011, also offers an app management service for its customers. Earlier this year, Apptive raised $400,000 in seed funding.
There are many changes taking place in the mobile commerce space, including an evolution in how consumers buy and pay thanks to the rise of apps and loyalty programs. Read Market Platform Dynamics CEO Karen Webster’s commentary on the subject by clicking here.
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