NFC Ad Runs In Swedish Subway

By  |  April 8, 2013
 | 

Three Sweden, a mobile network operator, has launched an NFC ad campaign on the Stockholm metro system, reported NFO World. The ads cover the windows, walls and ceiling of one of the subway carriages, and commuters in Stockholm can interact with the ads using the NFC tags and QR codes with their smart phones. After scanning, the user will be redirected to the Three Sweden website.

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