NFC Awareness Still Low Across Europe

By PYMNTS | April 11, 2013

According to an Interactive Europe report, just 8 percent of European consumers are aware of NFC technology: an increase of just 2 percent from a year ago.

Interestingly, 54 percent were aware of QR codes, which represented a jump of 14 percent form the same poll a year earlier. The survey took results form 9,000 respondents across six European countries, as NFC World notes.