Report: mCommerce Spend To Double By 2017

Juniper Research released a new report on Wednesday that predicts the value of mobile commerce transactions will rise to $3.2 trillion by 2017. This would be up substantially from the current figure of $1.5 trillion.

The researchers cautioned that mobile commerce would only reach this goal if more retailers optimized for mobile, a prospect upon which other recent reports have cast doubt  on.

“A significant minority of retailers have yet to optimize their sites for mobile,” the report authors wrote. “Unless retailers ensure a seamless, user-friendly mobile shopping experience, they will fall behind competitors who are already using mobile channels to enhance customer relationships.”

For more details, read the full report synopsis here.

Click to comment