The recent shift in banking is moving customers further away from their branches and ever closer to their devices. With this shift mobile banking has gained extreme popularity in Europe. A new study carried out by Juniper Research has found that this shift in digital banking, combined with the recent years’ rise in tablet adoption will lead to an explosion in mobile banking numbers in the coming years.
Juniper has found that by 2017, 19% of total mobile banking customers will be using a tablet – that is 200 million customers – compared to 9% in 2013.
The new Juniper report, “Mobile Banking: Handset & Tablet Market Strategies 2013-2017”, found that as consumer tablet adoption continues to rise, there will be significant migration of purchasing and transaction activity from laptops and desktops to tablet devices. The group believes that the banking industry will follow the “couch commerce” trend within the payments industry.
With banks bundling Mobile Bill Presentment and Payment services within their mobile banking platform and additional momentum from easy to use smartphone apps, mobile phone transactional banking usage will quickly increase.
In 2017 mobile banking users will exceed 1 billion.
Read the full story here.
Advertisement: Scroll to Continue
