Report: U.S. Trails China In mShopping

By  |  July 18, 2013
 | 

A new report from global advertiser Havas Worldwide and Market Probe has found that only 16 percent of Americans are using mobile phones to shop, Luxury Daily reported on July 18. By comparison, Havas said 50 percent of Chinese consumers had embraced mCommerce.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    Subscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The study revealed that 32 percent of mobile applications encourage in-store shopping and that 26 percent of U.S. shoppers feel comfortable with smartphone purchases. 

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    For more insights, read the full report summary here.

    Recommended

    funding

    Upwind Raises $450 Million for AI and Cloud Security

    Credit Quality Weakens Among Borrowers Owing Over $100 Million

    AI Is Changing How Banks Decide Who Gets a Business Loan

    stablecoins

    Hummingbird Buys Quantimon to Prioritize High-Risk AML Alerts

    AI

    Tech Companies Battle Infestation of AI-Discovered Bugs

    See More In: