Starbucks revealed during its Q3 2013 earnings that mobile payments now account for 10 percent of its total in-store U.S. sales.
Starbucks’ “various digital initiatives have added demonstrable impact to our U.S. business in the third quarter,” said Starbucks Chief Digital Officer Adam Brotman, as TechCrunch notes. The source also notes that Starbucks has begun new mobile initiatives such as Powermat-supplied wireless charging platforms.