Starbucks’ Mobile Payments Cross 10 Percent Of U.S. In-Store Purchases

By  |  July 28, 2013
 | 

Starbucks revealed during its Q3 2013 earnings that mobile payments now account for 10 percent of its total in-store U.S. sales.

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    Starbucks’ “various digital initiatives have added demonstrable impact to our U.S. business in the third quarter,” said Starbucks Chief Digital Officer Adam Brotman, as TechCrunch notes. The source also notes that Starbucks has begun new mobile initiatives such as Powermat-supplied wireless charging platforms.

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