Target Launches Pinterest-Powered eCommerce Storefront

Target has announced the launch of “The Awesome Shop,” an eCommerce storefront that leverages social data from Pinterest to display consumer-facing products, TechCrunch reported on December 9.

The Awesome Shop includes the most-pinned items from Pinterest on a particular day. However, Target stated that it has plans to add more social networks to its new eCommerce store.

Earlier this year, Target took another step in the direction of innovation by establishing a talent incubator in India. Learn more about this venture by clicking here.

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