Tesco, a UK-based multinational grocery store, has selected LivingSocial, the online marketplace to develop services for Tesco Clubcard users, reports Retail Gazette.
The integration will give UK customers the opportunity to earn more Tesco club points when they shop at LivingSocial. Customers will gain one point for every pound they spend on LivingSocial’s local experience offers, products or services.
In 2012, Tesco tested a trial service in Sheffield for their Clubcard customers. The pilot terms offered a doubled value scheme, giving customers a £15 voucher to be used towards LivingSocial deals for the cost of £7.50. The pilot was a success, and encouraged customers to spend in the regional area.
After the popular trial, Tesco proceeded to follow through with a full roll out and partnership. They wanted to find new ways for members to collect points while integrating an opportunity for them to enjoy vouchers for activities in their local area. The initiative will also help LivingSocial reach consumers who are new to their services while also giving existing customers extended benefits.
Managing Director of LivingSocial UK and Ireland, Peter Briffett, told Retail Gazette, “LivingSocial is committed to sourcing and providing exciting activities across the UK, and is delighted to be partnering with Tesco to help customers collect Clubcard points whilst having fun through LivingSocial offers.”
LivingSocial has a rotating list of offers that range from dinners and spa services to hotels and family activity deals. They are currently UK’s fifth largest daily offers and voucher website, with other competitors such as Groupon, Wowcher and HotUKDeals.com according to a comSore January data reported in MarketingWeek.
Tesco Clubcard holders in the UK can begin using the LivingSocial integration services immediately. The program will appear on the Tesco’s website as well as the UK’s LivingSocial site. Information will be distributed to consumers via email marketing and both companies will push advertising online.
Future marketing plans also include launching a social media campaign to further raise awareness in addition to a repeat purchase program that will draw customers to come back by offering more rewards.
To read the full story at Retail Gazette click here or at MarketingWeek here.
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