A recent report by IMRG Capgemini eRetail Sales Index, indicated that the July 2013 online sales in the UK had the lowest annual growth recorded since January 2010. Online sales only grew by 9 percent, which was also the first negative growth between June and July of 2 percent for 13 years.
“There is no doubt that the prolonged heat-wave had a detrimental effect for online retailers. Following the coldest spring in over 50 years, it is hardly surprising that Britons headed outside when the much-needed sunshine appeared”, said Tina Spooner to eCommerceEurope, chief information officer at IMRG.
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