International

American's New eCommerce Innovation Is Yesterday's News In China

Consumers with a dual passion for Twitter and Amazon saw their ideal world come into fruition recently with the launch of a collaboration that now makes it possible to tweet ones orders to Amazon. By responding to Twitter adds with #AmazonCart, users can save an buy desired goods to their Amazon account.

While exciting and new stateside, a similar service has been available to Chinese consumers since 2012. Microblogging site Sina Weibo, the so-called Twitter of China-- has allowed users to shop for and purchase goods from within their app. They recently team-up with Chinese e-commerce giant Alibaba to offer the text-to-buy application on the Taobao Marketplace, the country's largest e-commerce website.

Sina Weibo's move into e-commerce has been highly profitable, with Alibaba represent 43 percent of Weibo ad revenue during the holidays, reports Bloomberg. The company went public last month.

Twitter had no comment on the similarity of their service to Sina Weibo's.

And Amazon representative told Bloomberg, "We are not focused on competitors. We are laser focused on giving our customers the best discovery and shopping experience while they are on Twitter."

“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.

 

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NEW PYMNTS STUDY: LEVERAGING THE DIGITAL BANKING SHIFT – SEPTEMBER 2020  

The September 2020 Leveraging The Digital Banking Shift Study, PYMNTS examines consumers’ growing use of online and mobile tools to open and manage accounts as well as the factors that are paramount in building and maintaining trust in the current economic environment. The report is based on a survey of nearly 2,200 account-holding U.S. consumers.

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