Alternative Finances

Charities Drop The Cash

Consumers’ shift from cash to credit in payment methodology is now leading charities to come up with different ways to accept donations.

Make-a-Wish is one of the many charities that have come with new payment methods.

“People don’t have loose change any more,” said Make-a-Wish spokeswoman Annabel Lush. “The bucket-rattling days outside the supermarkets are fading fast,” she said.

Make-a-Wish has lately been requesting customers outside Wellington supermarkets to help their charity, which fundraises for supporting children with life threatening diseases, by making payments online or on telephone only.

For people wanting to donate right away, the charity asks them to buy a $10 pin or an item of greater value. The pin sale involves third-party collectors who are not allowed to accept cash donations, but can sell other items like key rings that come with scratch cards, which can help donors win money, Lush explained.

This year, Paralympics New Zealand ran its charity campaign online and took a shot at “pin and win” campaign for the sixth time. Spokeswoman Melissa Dawson said the shift in donation campaign methodology was partly due to the growing cashless society, stuff.co.nz reported.

Using iPads to accept electronic donations is also on the rise with the ever-increasing popularity of credit and debit cards, the website reported.

“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.

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