Acquires Yub In $30M Deal

California-based digital coupon provider has reportedly agreed to purchase mobile loyalty startup Yub for $30 million, The Wall Street Journal indicated on December 31.

The move helps better position itself for a potential initial public offering (IPO), the report suggested. Earlier this month, selected Goldman Sachs to lead its IPO.

The purchase of Yub will allow to better track which online offers lead to in-store customer actions, the Journal said. Both companies decline to respond to the Journal’s requests for comment.

To learn more about Yub and its service, read our recent interview with founder Alex Rampell here.

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