California-based digital coupon provider Coupons.com has reportedly agreed to purchase mobile loyalty startup Yub for $30 million, The Wall Street Journal indicated on December 31.
The move helps Coupons.com better position itself for a potential initial public offering (IPO), the report suggested. Earlier this month, Coupons.com selected Goldman Sachs to lead its IPO.
The purchase of Yub will allow Coupons.com to better track which online offers lead to in-store customer actions, the Journal said. Both companies decline to respond to the Journal’s requests for comment.
To learn more about Yub and its service, read our recent interview with founder Alex Rampell here.
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