Electronics distributor Tech Data Corp. announced this week that it launched an eCommerce site specifically for small-to-medium-sized businesses. Called SMB.TechData.com, the new site is designed as a login-only site for corporate purchasing managers.
As explained by Internet Retailer, visitors can browse among the company’s more than 1 million products which include Internet routers and network servers for Internet-based data storage. Additionally, general visitors can view concise descriptions and images along for each listed product, as well as the manufacturer’s suggested retail price.
Phil Filippelli, vice president of e-business for Tech Data, explained to Internet Retailer that his organization wanted a much different experience with the SMB market.
“So we said, ‘let’s come up with a web experience tailored to their needs, without forcing content down their throats,’” he said, as reported by the news source.
Tech Data already does approximately 20 percent of its $27 billion in annual sales through the web. Additionally, Filippelli explained that so far, the SMB.TechData.com shows shopping cart conversion rates of about 11 percent, while the B2B industry average is approximately 6 percent to 7 percent.
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