Mobile Commerce

Google Shoots To Make Shopping Easier

Google’s mWallet, the company’s long evolving payments platform, has just gotten a little bit more user friendly. The app used to make it complicated for more than one user to access their mobile accounts from a device other than their own.  That difficulty is now a thing of the past as Google has updated the app to allow users to juggle multiple accounts on a single Android phone.

This consumer facing wallet update is accompanied by an under-the-hood app upgrade that will make it easier for independent developer and businesses to install a “Buy With Google Wallet Instant” button on their website, thus facilitating more online impulse buying.

This m-commerce improvement enters the market along with a new program that Google hopes will connect users online and real world shopping experiences.  Google Now, which currently sends users information on traffic alerts, news stories, stock prices and other information it thinks individual users will find interesting will now help users find object they’ve been searching for online in brick and mortar locations.

“You’ve been looking for the perfect pair of hiking boots online, but haven’t gotten around to pulling the trigger. Starting today, if you’re out and about and near a store that carries those boots, you might see a Google Now card showing you the product and price to remind you that you wanted them,” the company explained in a post on the Google Plus blog. “Now all you have to do is pop into the store and check if they’re in stock!”

Earlier this week, Google announced same day delivery launching in select U.S. cities.

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