International News Update June 18

A research by Kantar Worldpanel forecasts fast moving consumer goods ecommerce will account for USD 53 B by 2016 vs. USD 36 B in 2013 making it grow to 5.2% from 3.7%. Country analysis shows that in South Korea 55% of people buy online and currently 10.2% of FMCG are done electronically, a figure predicted to grow to 13.8% by 2016.

France has seen exponential growth of the click and collect offer in which will increase online share to 6.1% from 3.9% today. Other countries included in the report were UK (5.5% vs. 4.9%), Taiwan (4.5% vs. 3.2%), China (3.3% vs. 1.9%), Portugal (1.4% vs. 0.9%) and Spain (1.2% vs. 1.0%). The article also showed that there is neither cannibalization of physical stores nor less loyalty among consumers.

Stéphane Roger, Global Shopper and Retail Director at Kantar Worldpanel, said: “The future belongs to retailers and brands that see the bigger picture and leverage the opportunities provided to broaden their target markets.

Being a slow adopter has the potential to significantly damage sales and erode market share.”

“What’s Hot” is aggregated content. claims no responsibility for the accuracy of the content published by the original source.


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