Europe

New On Vodafone: mWallet Storage for Loyalty Cards

Vodafone customers in Germany, Spain and the Netherlands will soon be able to pair the Visa-enabled contactless  payment option SmartPass with a new feature that will allow them to save all of their loyalty cards on their phones. The service is powered by Austrian software company Bluesource’s technology.

Users can enter their loyalty cards by hand-keying or scanning them directly into their handsets.

“Vodafone’s mobile wallet, when used with the mobile pocket app, removes that problem by allowing a user to load a limitless number of loyalty cards directly onto their phone. Participating retailers also benefit since they will be able to send vouchers and special offers directly to the Vodafone mobile wallets of their regular customers,”said  Stefano Parisse, Vodafone’s group consumer services director reports  Finextra.

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