Merchant Innovation

PayPal Will Feature Sneak Peak At "Shop" Function With Newly Redesigned User Experience

Long-time PayPal users may notice that something looks a little bit different when logging into their accounts to transact business. The online payments standard bearer announced a redesigned user experience on its blog last week, intended to help bring users of all kinds access to the full range of services PayPal offers.

When users access their PayPal accounts, they are able to see, on the front page as opposed to through navigating through clicks, their balance information, where money is going to or coming from and a shortcut to send and request money. The experience is designed to be homogenous across devices so that mobile users- on smartphone or tablets of all types- and desktop users all see the same thing when they log in to use PayPal.

The app also features a new account builder tool so you can get the most out of your PayPal experience and an improved digital wallet that makes can managing money, payment methods and offers in a way that the user finds intuitive. The newly designed user experiences also allows PayPal customers to take a "sneak peak" at the new Shop tab, which will provide a hub for online offers and savings.

The new user experience is rolling out to select customers in the U.S. and Germany over the next few weeks, during which time the company will be collecting customer feedback.

In their bog post on the release, the company noted that the new design is part of the People First initiative they've been pursuing all year.

"Behind all of our products are people. People creating them for you. People using them to make life easier. You might have seen this with the recent launch of our new logo and brand campaign. We want our products to help people use their money how, when and where they want to. We aren’t creating technology for technology’s sake. We’re building experiences based on what we hear from you is important– and our revamped PayPal online consumer account experience is no different," wrote Carey Kolaja, Vice President of Global Solutions at PayPal on the announcement of the redesign.

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