Merchant Innovation

Prime Pantry Lets Amazon Customers Ship Groceries For a Flat Fee

Amazon enthusiasts can now have the e-retail giant ship them their groceries for a low flat fee.

Taking on the traditional grocery store with the spirited intensity that has made Amazon the head-and shoulders leader of American e-Commerce, Amazon has launched  a new program call Prime Pantry that will allow customers to ship up to 45 pounds of groceries anywhere in the contiguous United States for a flat fee of $6. That fee is on top of the already in-place monthly fee for Amazon Prime membership.

According a discussion between  Amazon's and  cNet, the service will include ""popular soft drinks and bottled water, a new range of paper and laundry products in popular pack sizes, single boxes of breakfast cereal, potato chips, convenience-sized personal care products and more."

To help customers stay with in the 45 pound weight limit, the service shows groceries sitting in a virtual card board box while consumers shop, the amount of space left in the graphical box representation indicates how much of the weight limit the customer has left to fill.

Rumors of the Prime Pantry service have been circulating since last year.  Though the program has launched, Amazon still has not attached it to a formal announcement.


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