Samsung Electronics Australia, Bendigo and Community Telco Australia – an Adelaide Bank telecommunication subsidiary – have combined forces to introduce a new mobile payment solution for retail points-of-sale. The new service will allow consumers to easily make payments in person by using either Android or iPhone.
The system generates a unique QR code that allows a payment to be made, but no customer information or shopping data is passed onto the merchant, and all transaction receipts are kept on the app.
“We’ve developed a solution that is secure and offers quick payments, but it’s certainly more than that. It engages shoppers with businesses and communities around a cause, and that cause drives enough value to change consumer behavior,” said Community Telco Australia CEO David Joss, reports ZDNet.
The problem with mobile shopping, Joss also noted, is that there is no clear reason it is a superior alternative to using traditional methods, though he thinks the enhanced ease of use and security of QR might be the right thing to bring users to the table. He also noted that among options NFC and low-energy Bluetooth to enable a mPay system–QR seemed the best choice as it is the most accessible to the most consumers.
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