Just as online shopping is overtaking the need for physical stores, could an entirely new sales channel become the “next big thing”? SEQR, a mobile wallet provided by global mobile payments company Seamless, has introduced Shop Spot, according to a recent company release. Shop Spot will now enable shoppers to purchase a product directly from any media source.
“Trade today consists of two sales channels – through physical stores and online. What we are now doing is turning all media into a third sales channel,” said Peter Fredell, CEO of Seamless, provider of SEQR, in the release. “This changes how shopping is conducted and makes anything a potential point of sale. SEQR Shop Spot thus makes it possible for merchants and brands to meet the consumer wherever he or she is located.”
But what does this really mean for consumers and merchants in regards to point of sale and the entire shopping experience? It really means – anything goes. A consumer can now scan a QR code on any surface such as an ad, a physical product, or even a commercial. All they need to do is enter a PIN code to confirm their purchase, which changes the whole experience for a shopper.
But Shop Spot doesn’t just change the consumer’s experience. By the same token, a merchant now has access to information that allows them to quickly measure where and when consumers are shopping. In a sense, this allows merchants and advertisers to “give the people what they want."
Fredell adds, “Media represents a bigger point of contact towards the consumers than physical shops and online together. Their primary role however has this far been to simply route consumers to physical and online stores. Media itself will now become a direct sales channel. This will greatly affect media’s revenue models and increase the conversion rate from ad to actual purchase.”