Target Restructures to Boost Business Intelligence

In a bid to boost its guest experience and fuel the company’s digital transformation, Target is undergoing a string of executive changes.

Target’s Casey Carl — president omnichannel and senior vice president of strategy, who will be assuming the role of chief strategy and innovation officer — is going to establish a center for excellence to further build up the company’s data analytics and business intelligence capabilities, according to a press release.

Carl would be reporting to Target’s CEO Brian Cornell, who took the reins earlier this year.

“Today’s organizational announcements reflect our continued focus on the guest and our goal of delivering an extraordinary experience to ensure that Target not only meets but exceeds our guests’ expectations. With these changes, we are even better positioned to continue to drive the momentum in our business in 2015 and beyond,” stated Cornell.

Chief Marketing Officer Jeff Jones would additionally help build the company’s guest experience across various channels and touch points through a new guest center of excellence, which would focus on enabling a better sense of advocacy and empathy for guests in its business decision making.

The company also named Jason Goldberg president of and its mobile division to help spark growth of its mobile and e-commerce division.