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Toys “R” Us Launches Mobile Coupon Campaign

Toys “R” Us is expanding its mobile reach with a new coupon redemption campaign launched via Apple Passbook.

Mobile Commerce Daily reported on Jan. 7 that the toy retailer’s mobile ads are accessible through one of several mobile apps. Once activated, the coupon can be redeemed at a Toys “R” Us location.

“We elected to leverage Passbook for this campaign as the earned coupon can easily be stored via Passbook and redeemed later in-store when the customer is shopping, providing a seamless redemption flow,” Katie Regner, a Toys “R” Us spokesperson, told Mobile Commerce Daily.

To learn more about the retailer’s new mobile coupon campaign, read the full story by clicking here.

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