International

UK And The Mobile (Commerce) Invasion

241 years ago last week, the British colonies in North America decided to spark the Revolutionary War by disrupting commerce. This was not disruption in the positive modern sense, it was old school disruption involving a lot of very expensive tea going into Boston Harbor. Almost two-and-a-half centuries later, the U.K.’s modern version of commerce disruption is not only going to change how its own consumers shop, but how it interacts with an entire world of potential customers. And they didn’t even have to destroy anyone’s tea to do it.

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