Business-to-business e-commerce could soon see some major changes. That is, if the B2B retailer of industrial products United Stationers has anything to say about the matter.
Earlier this week United announced that it acquired CPO Commerce for $30 million. CPO is a niche online tools retailer, and operates 46 different e-commerce sites, according to a recent Internet Retailer article.
United Stationers’ CEO P. Cody Phipps told the news source that his company is acquiring CPO Commerce because it needed an online retailing company with an established business and available technology platform to grow e-commerce.
"We are positioning United to be the premier supplier of business essentials with a focus on winning the shift to online selling,” Phipps said. “We expect CPO’s e-commerce platform to provide new capabilities to allow us to drive digital services, engage our resellers through online tools and enable their continued online success."
Additionally, Phipps explained that the acquisition was an important step toward United’s goal of growing its portfolio of e-commerce competencies.
CPO CEO Rob Tolleson also said that he was looking forward to the partnership and to “leveraging United’s strong operational capabilities to better serve our customers and brand partners."