In a recent audio interview, Angie Echele, president of Retail Smarter, which specializes in fast-tracking consumer packaged goods into national retail distribution, offered some insights into helping educate entrepreneurs about the means by which they can bring new products to market effectively.
In the interview, Scheele notes the importance of having a laser focus on the consumer most likely to buy the entrepreneur’s product. She also addresses the benefits of earned media versus paid media and provides advice on how to allocate a marketing budget.
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