Victoria’s Secret is leveraging mobile image recognition technology as part of a new advertising push.
The specialist in sexy women’s undergarments is using the technology as the foundation for a seasonal scavenger hunt, Mobile Commerce Daily reported on Feb. 11.
Shoppers use their mobile devices to take pictures of select items and upload the photos online. Once complete, customers are eligible to receive free gifts and other special offers.
The initiative offers a means to leverage mobile technology while focusing on brand awareness.
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