International

World Cup Attendance Motivates Visa Users To Spend $27M In Four Days

International tourists flocking to the 2014 venues for the FIFA World Cup in Brazil spent about $27 million in four days on their Visa accounts.

The increased spending is a 73 percent jump over the spending during the same four-day period last year, according to seekingalpha.com

Spending a whopping $6.6 million over the four-day period, U.S. travelers topped the list of high-spending international visitors, leaving the U.K., France and Mexico behind.

On Saturday, June 14, alone, international tourists spent over $10.7 million using Visa products, marking the highest tourist spending day of 2014 in Brazil, according to the report.

The numbers reflect the impact of mega sporting events like the World Cup on local commerce in the hosting economy, said Ruben Osta, Country Manager Visa Inc., Brazil.

The lodging and accommodation industry saw the highest sales with visitors spending over $5 million, followed by the local restaurants, which observed sales of about $2.5 million.

According to the Visa report – one of the primary sponsors for the 2014 World Cup – travelers from 10 countries accounted for 65 percent of the total sales in Brazil, with Australia, Colombia, Mexico and the United Kingdom showing triple digit growth over total sales made last year.

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