Amazon Picks Shopify To Help Online Merchants Grow

ECommerce platform Shopify and Amazon are teaming up to support merchants move from Amazon’s Webstore.

The move comes after Amazon began reaching out to its sellers in March this year about its plan to shut its nine-year-old Webstore, which was facing stiff competition from young companies like Shopify and Bigcommerce that also have a strong venture capital backing.

Now, with the partnership in place, Shopify is providing merchants with necessary tech support to ease the transition and continue to avail Amazon services, such as Login and Pay with Amazon, Fulfillment by Amazon and Selling on Amazon, according to a company press release.

“Many of Shopify’s existing 175,000+ merchants already use Amazon as a sales channel, and this will bridge the gap between our two companies, with just a few simple steps,” said Harley Finkelstein, Shopify’s chief platform officer.

Shopify is also opening up its platform to make it easy to sell on multiple channels, including Amazon, and access its various channels like POS systems, online stores and buy buttons for social media platforms.

With the integration in place, Amazon Web sellers will be able to access Shopify’s service using their Amazon account credentials and pay using its gateway for a fast and secure checkout. Shopify merchants, on the other hand, will have access to inventory stored in Amazon’s fulfillment centers. These services are being offered to merchants for a $29/month starting value with a 30-day free trial period.

Amazon’s not the only eCommerce company losing ground to young companies like Shopify. In July this year, eBay reportedly shut down its SMB-focused Web stores, Magento Go and ProStores, and partnered with Bigcommerce to migrate its sellers.

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