Merchant Innovation

Amazon Has Hooch On Demand In NYC Through Prime Now

Instead of setting up a nationwide launch covered in fanfare like some other brands might have done, Amazon has opted to go for a piece-by-piece, low-key approach to its on-demand restaurant and beverage delivery services. Now that the service has spread to the East Coast, though, it’s getting harder to feel as if the platform isn’t reaching some kind of milestone.

Amazon announced Thursday (Dec. 10) that it had added Chicago to its list of cities eligible to order groceries and other items from local stores for a small fee. This puts the number of urban centers under Amazon’s umbrella over 20, and while Chicago shoppers were already able to order non-grocery items from Prime Now, Stephenie Landry, director of Prime Now, explained that these added features are sure to hit it big with Windy City shoppers.

“Prime Now has been so popular with Chicago Prime members that we are excited to expand our superfast delivery benefits to include groceries and treats from favorite local stores Plum Market, Sprinkles Cupcakes, and My Fit Foods,” Landry said in a statement. “There are times when you can’t make it to the store and there are times when you simply don’t want to go, especially now as customers are busy preparing for the holidays.”

Amazon continued a busy week with another announcement that it was adding alcohol delivery for Manhattan residents to its Prime Now offerings in that city, Re/code reported. Alongside Seattle, the Big Apple is just one of two cities where Amazon has offered beer, wine and liquor delivery in under an hour. Although Amazon reportedly plans on delivering alcohol in more than 20 cities – much like its restaurant and grocery network – progress has been slower to come by.

However, as the saying goes, if Amazon can pull off on-demand alcohol deliveries in NYC, they can do it anywhere.



The pressure on banks to modernize their payments capabilities to support initiatives such as ISO 20022 and instant/real time payments has been exacerbated by the emergence of COVID-19 and the compelling need to quickly scale operations due to the rapid growth of contactless payments, and subsequent increase in digitization. Given this new normal, the need for agility and optimization across the payments processing value chain is imperative.